Cheil UK Creates First User-Controlled Camera-Bot to Showcase The Samsung Galaxy NX
Cheil UK has created a web user-controlled camera-bot, the first of its kind, called the NX Rover, for Samsung to showcase the unique connectivity of the Galaxy NX Camera.
Inspired by Mars exploration rovers, the NX Rover is equipped with the Samsung GALAXY NX Camera, the first interchangeable-lens camera with 3G/4G LET and Wi-Fi sharing capabilities.
To demonstrate the amazing capabilities of the Galaxy NX Camera, the NX Rover will be sent on an international trip to a series of extraordinary places and events. Planned tour stops include visits to London Super Comic Convention – Europe’s biggest comic convention, access to an FC Bayern Munich training session, on-location in Iceland, and an after-hours visit to a major London museum.
Samsung will be giving keen photographers the opportunity to take control of the NX Rover and get behind the lens of the Galaxy NX like a true professional. Fans can shoot online, on a PC, from wherever they are, and share their photos via 3G, 4G or Wi-Fi.
For this, Cheil has built an interface which will give users real time control of the camera via a ‘point and click’ function. Users can also control the arm of the Rover which can extend up to 2m high. Other functions include; up/down movement of the arm, 360-degrees pan and tilt/pivot of the camera, as well as focus and zoom. Blue LED lights on the head of the camera flash to indicate that the photos are being taken.
For the chance to go live ‘behind the lens’ and share in the NX Rover’s European journey, consumers simply have to visit the dedicated microsite, http://www.samsung.com/nxrover. Here they can learn more about the Galaxy NX, the campaign and check out the NX Rover’s event schedule.
The NX Rover microsite, built by Cheil UK, will also showcase the best images taken by consumers. Visitors can get tips and watch insight films created with some of Getty Image’s top photographers, as part of the recently announced Samsung and Getty Images partnership.
Quotes
Stephen Taylor, vice president of brand and retail at Samsung Electronics Europe, said: “We’re giving people all over Europe access to shoot some wonderful places and events, full of extraordinary photo opportunities.
“Cheil UK has created a unique piece of technology that will allow people everywhere to experience the amazing image quality and instant photo sharing capabilities of the GALAXY NX Camera.”
Matt Pye, COO at Cheil UK added: “This is a hugely exciting project for Cheil UK. Samsung is always searching for compelling ways to showcase its innovative products – the NX Rover does just this. The camera-bot has been seamlessly built around the GALAXY NX Camera to create a human, intuitive and authentic ‘hands-on’ photographic experience for the user at home.
“We wanted to reignite the spirit of adventure and put the NX in to the hands of the photographers everywhere, and do it in a way that did justice to this game-changing product. Through the NX Rover keen photographers will have the opportunity to see and capture some of the world’s most interesting places and characters in an entirely new way. It truly is the ultimate product demo.”
Joanne Carter
Joanne Carter is a British photography journalist, editor, curator, and the founder of *TheAppWhisperer.com*, one of the world’s leading platforms dedicated to mobile photography and art. Since its launch in 2009, TheAppWhisperer has become an international hub for artists of all levels to discover, learn, exhibit, and engage with contemporary photographic practice.Built on principles of inclusivity, accessibility, and artistic excellence, Joanne has spent almost two decades championing mobile photography as a serious artistic medium. Through interviews, critical essays, exhibitions, competitions, and education, she has helped shape and document the evolution of mobile art on a global scale.Her work has taken her internationally, lecturing on photography and mobile art at institutions and events including the Museum of Art in Seoul, South Korea, alongside appearances in the UK and Europe. She has served as a juror for international photography and mobile art awards across Portugal, Canada, the United States, South Korea, Italy, and the UK.Joanne is also the founder of *TheAppWhispererPrintSales.com*, one of the first online galleries dedicated exclusively to collectible mobile art, connecting artists with collectors across Europe, the United States, and Asia.Before founding TheAppWhisperer, Joanne worked extensively in print journalism and photographic publishing, including roles at a paparazzi photo agency and as deputy editor of a leading photography magazine. Her freelance journalism, criticism, and commentary have been published widely in both the UK and the US, with bylines in *The Times*, *The Sunday Times*, *The Guardian*, *Popular Photography*, *NikonPro*, *DPReview*, *Which?*, *Vogue Italia*, *LensCulture*, the *BBC*, and more recently, the *Financial Times*, where her published letters on photography continue to contribute to wider conversations around the medium.Alongside her editorial and curatorial work, Joanne’s own photographic practice has been exhibited internationally across the UK, Europe, South Korea, and the United States. Her work increasingly explores themes of grief, loss, death, memory, and the body.Her current research interests centre on grief, death, and poverty, with forthcoming postgraduate study leading towards doctoral research in these areas.Joanne is currently developing new long-form writing and photographic projects and is available for commissions, editorial projects, speaking engagements, and collaborations.Contact: joannetheappwhisperer@gmail.com)
